Website Redesign for a Chocolate Brand in Nigeria
45%
reduction in time spent on new hire training and onboarding.
30%
faster project delivery compared to peers hired through standard direct recruitment.
50%
minimum real job placement across 10 cohorts.
95%
retention rate of S.T.E.P. alumni past the 18-month mark.
Overview
This pioneering company in Nigeria is dedicated to producing high-quality, bean-to-bar chocolate. They focus on sourcing cocoa beans directly from local farmers, ensuring fair trade practices, and promoting sustainability. The company aims to celebrate Nigeria's rich cocoa heritage while delivering premium chocolate products to both local and international markets.
Challenge
The client expressed the need to improve their existing website's functionality, user experience, and maintainability, all while preserving the brand's established visual identity and design elements previously made by us. Though the website was initially designed and launched, we needed to redesign it to better meet the client’s needs.
The solution
We developed a project requirements document based on our initial discussions with the client to understand the best approach. Leveraging WordPress for enhanced manageability, we focused on responsive design and migrated existing website content to the new platform.
After redesigning the website, we provided the client with detailed training on website management and offered post-launch support to ensure smooth operation and scalability.
The impact
The successful delivery of the redesigned website was a result of meticulous planning and execution. By focusing on responsive design and seamless content migration, we ensured that the website maintained the client's visual identity while enhancing functionality and user experience.
The redesigned website offered a smoother and faster user experience, along with a new email subscription feature to enhance direct communication with customers. This significantly enhanced the brand's online presence, driving growth and success in the competitive market. Also, the training and post-launch support provided to the client ensured they could manage and scale the site effectively.
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