Research Insights Driving the Expansion of a Food Science Institute into New Markets
45%
reduction in time spent on new hire training and onboarding.
30%
faster project delivery compared to peers hired through standard direct recruitment.
50%
minimum real job placement across 10 cohorts.
95%
retention rate of S.T.E.P. alumni past the 18-month mark.
Overview
A research firm based in Kumasi, Ghana wanted to expand its business into the Ghanaian capital city, Accra.
Challenge
The client faces the challenge of expanding her Food Science Institute into a new market, requiring strategic planning, market analysis, and resource allocation to ensure a successful entry.
The solution
We engaged a variety of market research vehicles including enumerator field surveys, focus groups, expert interviews and market studies to determine the ideal market penetration strategy for the research firm in Accra. We produced a 36-page market research report outlining the market size, target market and segment attraction strategy critical for the client’s success in the new market.
The impact
Our report clarified the competitor pool, defined the client’s USP and value proposition, in order to facilitate their success in the competitive landscape mapped out.
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