Research Insights Driving the Expansion of a Food Science Institute into New Markets
The Client
A research firm based in Kumasi, Ghana wanted to expand its business into the Ghanaian capital city, Accra.
How We Helped
Challenge
The client faces the challenge of expanding her Food Science Institute into a new market, requiring strategic planning, market analysis, and resource allocation to ensure a successful entry.
Approach
We engaged a variety of market research vehicles including enumerator field surveys, focus groups, expert interviews and market studies to determine the ideal market penetration strategy for the research firm in Accra. We produced a 36-page market research report outlining the market size, target market and segment attraction strategy critical for the client’s success in the new market.
Outcomes
Our report clarified the competitor pool, defined the client’s USP and value proposition, in order to facilitate their success in the competitive landscape mapped out.
Key Takeaway
Comprehensive Market Research: A multi-faceted approach was employed, including field surveys, focus groups, expert interviews, and market studies, to develop a robust market penetration strategy for the Kumasi-based research firm's expansion into Accra.
Detailed Market Analysis: We gave a 36-page report that provided critical insights into the market size, target market identification, and segment attraction strategy, essential for the client's successful entry into the Accra market.
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