With generative AI already producing 25% of all digital material, there are profound implications for authenticity and originality. While Generative AI can help your business by automating as much as 70% of staff duties and reducing your customer service expenses by as much as 30%, there are risks involved in its usage.

To find out the important ethical considerations and possible hazards that must be avoided in order to properly utilise generative AI to its fullest, download the report here