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Unlocking Business Brilliance: Creativity as the Cornerstone of Growth

Posted on

November 1st, 2023

We've come to see that the force of creativity knows no bounds. At the "Creative Solutions for Business Growth" workshop, our facilitators explored how creativity is rewriting the rules of business success. We had three professionals grace our event with their insights and experiences, Abraham Augustine, Jack Gilham, and Salvation Alibor had so many useful nuggets to share.But first, a little about them:

Abraham Augustine

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Abraham Augustine, a trailblazing digital economy researcher, doesn't just follow trends; he sets them. As the Managing Director of trendsAf a digital research lab dedicated to unraveling the complexities of emerging market digital economies, he's leading the charge in understanding the ever-evolving digital landscape. He's also a Senior Reporter for Business and Insights at TechCabal, where he navigates the intricate worlds of startups, venture investing, and digital policy. His mission? To illuminate the path forward for emerging economies and usher in a new era of digital innovation.

Jack Gilham

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Jack Gilham, the creative maven behind Words by Jack, is more than a wordsmith; she's a visionary. With over a decade of copywriting experience, her expertise spans the diverse realms of marketing strategy and training tools. But Jack is about more than just words; she's on a mission to empower small business owners, advocating tirelessly for inclusivity and equity. Her unique resources are a testament to her commitment to share her wealth of experiences, ensuring that the success of small businesses remains at the forefront of her journey.

Salvation Alibor

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Salvation Alibor, a name synonymous with business excellence, boasts a remarkable 17-year career dedicated to job creation, economic impact, and reshaping societal values in Africa. His journey is a testament to the power of perseverance, marked by successes and, equally importantly, the invaluable lessons learned from failures. His skill set includes expertise in startup creation, business development, leadership, entrepreneurship, business planning, sales management, and networking.

Among his standout accomplishments are brands like Syscomptech, a licensed Nigerian ISP, and Premium ESS, a tech startup development hub. Additionally, Outdoors.ng, Nigeria's leading online billboard and outdoor advertising agency, The Sowers, a faith-based non-profit organization, PDMA, Nigeria's premier digital marketing academy, and Kitovu, a UN award-winning agrotech startup, all owe their success to his vision and expertise. These three delivered a treasure trove of creative strategies that have propelled businesses to new heights. The key takeaways included:

  • Knowing Your Audience (Get Creative with Your Creative): The heart of the matter was understanding your target audience intimately, painting a persona that mirrors your demographic. Crafting content that not only resonates but engages effectively was the golden rule.

  • Crafting Your Content Strategy (Who Makes Your Business Content?): The approach to content creation varies from business to business, with options ranging from in-house marketing teams to outsourcing to freelancers and agencies, or even a do-it-yourself approach.

  • Humanising Your Brand (How Would Your Brand-Person Help Its Best Friend?): The recurring theme was the need to forge a deep emotional connection with the audience. Imagine your brand as a person, a trusted friend who supports in challenging times.

  • Speaking to Your Audience (Creating Consistent Brand Messaging): Consistency was the cornerstone. Whether it was social content, taglines, copy, captions, or other content types, a unified voice was seen as the key to building a reputable brand and fostering recognition.

In the spirit of creative exploration, Jack Gilham, Abraham Augustine, and Salvation Alibor generously shared their insights and personal experiences in conquering business challenges through creativity. The workshop opened doors to a world of new possibilities, expanded reach, and the promise of remarkable growth. Beyond platforms and techniques, it's about people, shared passions, and the exhilaration of experimentation. In the end, creativity emerges as the driving force propelling businesses toward unprecedented success.

This event is a testament to the enduring power of creativity in shaping business success. It's a narrative where everyone—Abraham, Jack, and Salvation—represents a chapter, and the collective wisdom shared serves as the roadmap for businesses looking to flourish in an age where creativity reigns supreme.

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