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Digital Marketing in Nigeria: All You Need To Know

Posted on

November 24th, 2022

Digital Marketing in Nigeria: All You Need To know


Digital Marketing Is an aspect of marketing that creates   awareness for a brand or product through the use  of technology. Digital Marketing has taken the seat of marketing strategies because of the increasing number of internet users.  

Today one can buy anything from the comfort of their screen because of the possibility of technology. There’s no limits to shopping online as distance is no longer a thing of concern to customers. Users from all over the world can purchase anything from anywhere with just one click.This is the reason businesses are craving for their own chunk of the community online.  

In as much as transactions are moving online, it is essential for business owners to know and understand how to reach their target customers. This is why digital Marketing Is the main tool every business needs in their toolbox. 

Types of digital marketing 

Search Engine Optimization ( SEO) 

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Search engine optimization( SEO) is the practice of increasing your page up the ranking for a particular key word. To build a brand that stands the chance to rank higher by google, you must choose your keywords. Choosing your keywords simply means what you would love to be known for, what distinguishes you from others. There are several reasons why a brand may not appear at the top of organic ranking, which could be because of competitors, poor linking practices, web page load time , user experience, inappropriate usage of key words etc.  

There are two types of SEO:

- Onpage and

- Off page SEO. 

On page SEO involves optimizing your own website, taking into consideration headers, tittle tag, site map etc. Tittle tag is the first item to consider when optimizing your website because it is the first thing users see when they type in a search query.  Before creating any content, it is important to do a key word research. Keyword research is finding out the level of competition for the word you have chosen to create content on, using tools like google planner  to find out the competition and traffic generated by the word on Google search.  Off page optimization is the process of linking your website to others using link building. External linking allows you to improve your web page recognition and relevance by linking a popular brand on your page. Dos and don’t of SEO 

  1. Have a unique tittle tag for every web page on your website. 

  2. Stay away from black hat technique, be original. 

  3. Avoid linking sites that are questionable. 

  4. Make sure your website is mobile friendly. 

It is essential to understand what makes a good tittle and create contents that keeps users engage on your page. 

Content marketing 

A crucial element of an optimized page is the weight of your content.The objective of content marketing, as with any marketing plan, is to draw leads who will eventually become customers. But it does it in a unique way from conventional advertising. It provides value for free in the form of written content, such as blog posts, newsletters, white papers, infographics, etc., rather than luring potential customers with the promise of value from a product or service. 

Knowing your target audience is crucial for producing excellent content that is both extremely relevant and interesting. You can choose the kind of content you’ll produce once you have a deeper understanding of your audience. In your content marketing, you can utilize a variety of content formats, such as videos, blog posts, printable worksheets, and more. 

Social Media Marketing 

Facebook, Twitter, and Instagram are the most widely used digital channels for social media marketing, followed closely by LinkedIn and YouTube. The social media channels you use for your business ultimately depend on your objectives and target market. For instance, targeting your audience on LinkedIn is a fantastic idea if you want to get new leads for your FinTech firm because professionals in the field are active there. On the other hand, if your brand runs a B2C with a younger consumer focus, Instagram social media ads can be preferable for your business. 

Built-in engagement metrics in social media marketing are quite helpful for letting you know how well you’re connecting with your audience. You get to choose which interactionslike the quantity of shares, remarks, or overall clicks to your website that mean the most to you. 

It's essential to adhere to best practices when developing a social media marketing strategy. These include producing high-quality content, professionally answering questions and comments, posting frequently, creating content that engages your target audience, figuring out which social media channels they use most frequently, and so forth. 

Pay per click 

PPC, also known as pay-per-click marketing, is a type of online advertising in which you are charged each time a user clicks on one of your digital ads. Therefore, you only pay for the advertising people actually interact with rather than paying a fixed sum to continuously show targeted ads on online channels. 

Search engine advertising is one of the most popular PPC strategies, and as Google is the most widely used search engine, many companies employ Google Ads for this purpose. 

After clicking an ad, viewers are expected to carry out 1 or more target actions that are part of any PPC campaign. These processes, which go by the name of conversions, might be transactional or non-transactional. A conversion can be anything from signing up for a newsletter to making a call to your home office. 

You may monitor your ad’s performance by tracking your target conversions through the digital marketing channels you’ve selected. 

Affiliate marketing 

Through the use of the digital marketing strategy known as affiliate marketing, one can profit from the promotion of another person’s company. The procedure is the same whether you are the promoter or the company that collaborates with the promoter. 

It operates on the basis of revenue sharing. If you are the affiliate, you will receive a commission for each sale of the product you have promoted. If you are the merchant, you must pay the affiliate for each sale you make thanks to their efforts. 

Influencer marketing 

Influencer marketing, like affiliate marketing, involves collaborating with an influencer—someone with a sizable following, like a celebrity, subject-matter authority, or content creator—in exchange for visibility. These influencers frequently recommend your goods or services to their followers across a variety of social media platforms. 

Businesses looking to expand their customer bases may consider using influencer marketing. However, since they are effectively representing your brand, it’s crucial to work with trustworthy influencers. The trust that customers have in your company might be damaged by the incorrect influencer. 


 Mobile marketing

With the help of mobile marketing, you may interact with your target market via their mobile devices, such as smartphones and tablets. This can be done through SMS and MMS messages, notifications from social media, mobile app alerts, and other means.

It is essential to make sure that all material is mobile-friendly. Because 85% of Americans own a smartphone, your marketing efforts can be highly effective when you produce content for both computer and mobile screens.

Benefits of Digital Marketing

Digital Marketing has so many benefits because of the advantage of a wide coverage. There’s no limit to your audience except you decide to limit who sees your ads.

It is faster , cheaper and time efficient. A single post can continue to attract customers for as long as you want it to.

With digital marketing, your target audience can respond to your content or advertisement right away. The fastest you can hope for with traditional advertising is a phone call quickly after someone sees it. But when someone is busy cleaning the dishes, driving down the road, or updating records at work, how frequently do they have time to contact a company? With digital marketing, they can quickly advance through the sales funnel by clicking a link or saving a blog post. They might not buy right away, but they’ll keep in touch with you and give you a chance to talk to them more later. 

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