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Africa Deep Dive on Global Consumer Class 2024​

Posted on

January 24th, 2024

By 2030, Africa is expected to be home to 640 million consumers, or 12% of the global total. African consumers are also becoming increasingly tech-savvy and digitally connected. The region has one of the highest rates of mobile phone penetration in the world, and internet usage is growing rapidly. This is creating new opportunities for businesses to reach and engage with consumers.

To explore more on the consumer class in Africa, download the report.

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