Design Thinking, fueled by data, is the blueprint for guaranteed success. Data shows that building for the customer approach reduces project risk by a massive 75%, cuts time-to-market in half, and drives 32% faster revenue growth—because in the digital economy, you can't afford the poor user experience that turns away 88% of your customers. Adopting the proven, five-stage methodology (Empathise, Define, Ideate, Prototype, Test) is a way to ensure your product or service will be accepted by customers and successful on the market.

Click here to view full report